MEETING CUSTOMER NEEDS AND WANTS
Read all about customer needs -- how to identify them, how to analyze Companies want to stay relevant and innovative and often look at other and sustain customers based on meeting their inherent needs and imposing value. . establish a clear company vision, provide premier customer service to. Setting and meeting customer expectations is a complicated, multi-step contact , continues throughout the customer relationship and requires the So, when working with undoubtedly you want them to buy what you're selling. Customer service strategy needs to align with actual interactions between. If you want to provide good customer service, you should know the needs of the customer When a business fails to meet customer expectations, customers do.
Remember - if your competitors are doing the same, your USP isn't unique any more. What do you know about your customers? The more you know about your customers, the more effective your sales and marketing efforts will be. It's well worth making the effort to find out: For information on targeting decision-makers, see our guide on how to target the right people in an organisation. You can learn a great deal about your customers by talking to them. Asking them why they're buying or not buying, what they may want to buy in the future and asking what other needs they have can give a valuable picture of what's important to them.
Strong sales are driven by emphasising the benefits that your product or service brings to your customers. If you know the challenges that face them, it's much easier to offer them solutions.
3 Ways to Meet Customers’ Needs
It's also well worth keeping an eye on future developments in your customers' markets and lives. Knowing the trends that are going to influence your customers helps you to anticipate what they are going to need - and offer it to them as soon as they need it.
You can conduct your own market research and there are many existing reports that can help you build a picture of where your customers' markets - and your business - may be going.
The customer's current supplier Chances are your potential customer is already buying something similar to your product or service from someone else. Before you can sell to a potential customer, you need to know: Generally people are very happy to offer this information, as well as an indication of whether they're happy with their present arrangements. If you can find out what benefits they're looking for, you stand a better chance of being able to sell to them.
The benefits may be related to price or levels of service, for example.
Are there any benefits your business can offer that are better than those the potential customer already receives? If there are, these should form the basis of any sales approach you make. Ten things you need to know about your customers Who they are If you sell directly to individuals, find out your customers' gender, age, marital status and occupation.
If you sell to other businesses, find out what size and kind of business they are. For example, are they a small private company or a big multinational? What they do If you sell directly to individuals, it's worth knowing their occupations and interests.
If you sell to other businesses, it helps to have an understanding of what their business is trying to achieve.
Why they buy If you know why customers buy a product or service, it's easier to match their needs to the benefits your business can offer. Understand Why Customers Buy What They Buy Identifying which customer types make up your your target market and then establishing how they shop, will inform you as to why customers buy the products they buy. Do customers favor particular brands over generic counterparts?
How to Know What a Customer Needs & Wants
Do they watch their money very, very carefully? Do they make choices based on impulsive or emotional needs, such as buying to keep up with the latest trends and fashions? Maximizing the number of things offered that suit what customers want is the key to lasting in business.
Listen to What Customers Say Customers speak with their dollars but they also speak loudly on social media and in person. As tough as it can sometimes be to hear critiques of the goods or services you offer, it is invaluable information that no marketing strategy can give you.
Knowing what a customer wants is now more important than ever, because there's more competition in the marketplace. Some 50 years ago, the only real competition was from shops in the same zip code, but consumers now can purchase what they need from nearly anywhere in the world. Consumers now are less loyal and more discerning than in the past.
Staying on top of what customers are asking for and anticipating what they haven't actually stated as a want, is the key to financial success. Warning No matter how an employee schedules his hours, working a total of 80 hours a week is more likely to lead to automobile, home or workplace accidents, and may reduce immunity to illness such as flu or pneumonia, and might be implicated in chronic conditions.